What We Do

Seamonster is a label founded to thrive in a changing industry.

Established in 2025 by Mirella Breda and Sam Pollard with the backing of All3Media, Seamonster is dedicated to creating original, eye-catching and absorbing unscripted formats, ready to be produced in partnership with the best-in-class production companies on All3Media’s roster in the UK and worldwide.

We create brand new unscripted formats for UK and international television. This includes reality game shows, studio games, dating reality, comedy entertainment, quiz, reality competition, physical game shows and factual entertainment.

Our aim is to capture new and heritage audiences with original ideas, absorbing narratives and dramatic formats that inspire and entertain. We believe in the innate curiosity of human beings and therefore our philosophy is good new is always better than good old.

We’re ready to make waves.